Good news first: March will bring an array of potential blockbusters. But through this weekend, grosses are down about 20 percent from the first six weeks of 2018. Nor does that take into account “Black Panther,” which comes into play next week.
The weekend after the Super Bowl is when distributors start to get serious about the new year, positioning themselves for Valentine’s Day. That meant four new openers this week, and considerable industry prayers that finally the slump of 2019 could be slowed down.
Instead, four new wide releases brought in $70 million in total estimated gross. Last year, three titles accrued $76 million, with the best (“Fifty Shades Freed”) ahead of this year’s stems from too many “Lego” films. It made less than half than the first entry did exactly five years ago, theoretically suggesting that two offshoot movies in 2017 meant less interest this time around.
If so, then more trouble is ahead.
The weekend after the Super Bowl is when distributors start to get serious about the new year, positioning themselves for Valentine’s Day. That meant four new openers this week, and considerable industry prayers that finally the slump of 2019 could be slowed down.
Instead, four new wide releases brought in $70 million in total estimated gross. Last year, three titles accrued $76 million, with the best (“Fifty Shades Freed”) ahead of this year’s stems from too many “Lego” films. It made less than half than the first entry did exactly five years ago, theoretically suggesting that two offshoot movies in 2017 meant less interest this time around.
If so, then more trouble is ahead.
- 2/10/2019
- by Tom Brueggemann
- Indiewire
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