Mattel and MGM have partnered to develop a live-action motion picture based on Mattel’s American Girl line of books and dolls.
Mattel Films, MGM, and PictureStart’s Erik Feig will produce the film. Cassidy Lange, MGM’s co-president of production, and Robbie Brenner, Mattel Films’ executive producer, will oversee production.
American Girl characters were first introduced in 1986, going on to spawn a long-running franchise of dolls, books, and other original content. Over 32 million American Girl dolls and 157 million American Girl books have been sold through the company’s catalogue, retail stores, and website to date.
“American Girl is a beloved, story-driven franchise lending itself perfectly to a feature film,” Ynon Kreiz, Mattel’s chairman and CEO. “In MGM and Erik we have world-class partners and we look forward to working with them to give our passionate American Girl fans of all ages another way to connect with this iconic brand.
Mattel Films, MGM, and PictureStart’s Erik Feig will produce the film. Cassidy Lange, MGM’s co-president of production, and Robbie Brenner, Mattel Films’ executive producer, will oversee production.
American Girl characters were first introduced in 1986, going on to spawn a long-running franchise of dolls, books, and other original content. Over 32 million American Girl dolls and 157 million American Girl books have been sold through the company’s catalogue, retail stores, and website to date.
“American Girl is a beloved, story-driven franchise lending itself perfectly to a feature film,” Ynon Kreiz, Mattel’s chairman and CEO. “In MGM and Erik we have world-class partners and we look forward to working with them to give our passionate American Girl fans of all ages another way to connect with this iconic brand.
- 2/15/2019
- by Justin Kroll
- Variety Film + TV
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