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Adult Swim Signs New Programming Partnership With Crunchyroll, Expands Distribution Agreement

Adult Swim has expanded its distribution partnership with Crunchyroll, allowing it to tap the streaming service’s content library to fill its “Toonami” programming block, which consists mostly of anime programming.

Crunchyroll is an anime-centric streaming service owned by At&T via OtterMedia, a division that was recently placed under the WarnerMedia umbrella following the telco’s acquisition of the company.

Previously, Crunchyroll partnered with Adult Swim to premiere its original series “Mob Psycho 100” on the cable network.

Also Read: Inside Crunchyroll's 4-Prong Approach to Driving Revenue

Under the new agreement, Crunchyroll will distribute a collection of anime TV series on Adult Swim’s Toonami. However, there are no current plans to make Adult Swim’s programming available on Crunchyroll’s streaming platform, which has over 45 million registered subscribers.

“We’re exploring all options to maximize distribution for our series,” a spokesperson for Crunchyroll told TheWrap.

In addition to the expanded distribution deal,

See full article on The Wrap