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Jesse Williams on His High-Concept Marijuana Ad: "Art Meets Responsibility"

Jesse Williams on His High-Concept Marijuana Ad:

MedMen's two-minute Spike Jonze-directed ad, "The New Normal," has Grey's Anatomy actor Jesse Williams playing a slew of characters — like a hemp-growing George Washington — in a series of frozen-in-time vignettes illustrating the long, complicated history of cannabis in America.

It's a trippy spot, but the true mind-blower is how it was made. Williams and "true collaborator" Jonze staffed up the ad, which can only be seen online and on cannabis-friendly TV outlets like Dish, Bravo and the Food Network, with loads of people who had been incarcerated for marijuana offenses or been tangled ...

See full article on The Hollywood Reporter