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Indian Streamers Ramp up Original Productions

Ever since global streaming giants Amazon Prime Video and Netflix entered the Indian Ott space in 2016, the conversation around original series has mostly revolved around them, thanks in part to market leader 21st Century Fox’s Hotstar’s circumspect attitude at the time about producing content.

Netflix had great success with “Sacred Games,” while Amazon rode on “Inside Edge,” “Breathe,” “Mirzapur” and the recent “Made in Heaven,” and the U.S. majors also announced several other commissions.

Cut to 2019 where the scenario for homegrown Indian OTTs is vastly different and there is a glut in originals production. Hotstar, with 150 million monthly active Indian users, scored a slam-dunk in January, announcing a slew of A-listers signed up to create content, including Shekhar Kapur (“Elizabeth: The Golden Age”), Neeraj Pandey (“M.S. Dhoni: The Untold Story”) and Kabir Khan (“Tubelight”). The first of the new original commissions include local remakes of hit franchises “The Office,

See full article on Variety