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Amid Box Office Plunge, Italy Gears up For Summer Releases Including New ‘Spider-Man’

Amid Box Office Plunge, Italy Gears up For Summer Releases Including New ‘Spider-Man’

Italy’s top film organizations on Tuesday announced a concerted initiative to lure more local moviegoers into theaters during summer months, just as the country’s box office continues to plunge after a disastrous 2018.

The country’s motion picture association Anica, which comprises reps from the Hollywood majors as well as Italy’s distributors, producers and exhibitors said they are jointly launching a push to release more movies between May and August, when Italians traditionally hit the beach en masse.

The dearth of summer releases in the past has been known to cause a glut of releases the rest of the year and is considered a major local impediment to market growth.

Italian distributors’ chief Luigi Lonigro called the country’s 2019 summer lineup the “biggest ever,” noting that “the big [Hollywood] blockbusters will finally be released day and date with the main European territories, along with titles by major Italian and international directors.

See full article on Variety