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Avi Arad: From ‘Blade’ To ‘Morbius,’ Three Decades Of Mining Marvel

Avi Arad: From ‘Blade’ To ‘Morbius,’ Three Decades Of Mining Marvel

In Hollywood circles, Avi Arad was Marvel when Marvel wasn’t cool. Today, Marvel represents Hollywood’s gold standard for source material but that was hardly the case back in 1992 when Arad’s long odyssey with the brand got underway with Saturday morning cartoons like X-Men and Iron Man, the latter starring Robert Hays (aka Ted Striker of Airplane! fame) as the voice of Tony Stark.

“Yes, it’s come a long, long, long way,” Arad said of Marvel’s stature and brand mystique these days. In 2018, Marvel characters were featured in top film hits from three different studios: Fox’s No. 1 box-office performer was Deadpool 2; Disney’s two top-grossing releases were Avengers:Infinity War and Black Panther; and Sony’s No. 2 and No. 5 top-grossing hits for the year were Venom and Spider-Man: Into the Spider-Verse. The amazing reign of Marvel IP and the unprecedented success of Marvel Studios (21 films

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