Magnolia Pictures Expands Subscription Service, But Not at the Expense of Theatrical Business

Magnolia Pictures has been at the forefront of specialty film distribution in North America for over a decade, maintaining its foothold in the theatrical market even as it blossomed in the growing digital marketplace. In 2018 alone, the company found major success with two eventual Oscar nominees — documentary “Rbg,” which grossed over $14 million at the box office, and foreign-language contender “Shoplifters,” which made over $3 million. At the same time, Magnolia was quietly exploring another phase of growth, launching the subscription service Magnolia Selects with virtually no fanfare.

Now, as the monthly service expands from availability on Amazon Prime to Roku, Magnolia Selects is ready for its closeup. The streaming-vod service collates hundreds of films from Magnolia’s library that aren’t on other Svod platforms, making them available to audiences for $4.99 month. While that alone may not set the service apart from others out there, Magnolia’s library is distinguished by

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