Samsung wants to change the way viewers look at Jimmy Fallon.
Monday night’s broadcast of NBC’s “Tonight Show” will feature no opening monologue and no traditional sit-downs with guests. Instead, Fallon will open the program by telling viewers that the entire episode has been shot with the Samsung Galaxy S10+ smartphone, which features an ultra-wide camera lens, and explain that it will showcase some of his favorite New York spots. The collaboration is part of a broad ad deal Samsung has struck with NBCUniversal.
“We know consumer attention is being pulled in so many different directions today. It’s really hard to break through the noise and get people to engage in a way that best communicates the benefits of your products,” says Patricio Paucar, Samsung’s vice president of marketing, in an interview. A better method might rely on having TV programs “showcase” a product, he says,...
Monday night’s broadcast of NBC’s “Tonight Show” will feature no opening monologue and no traditional sit-downs with guests. Instead, Fallon will open the program by telling viewers that the entire episode has been shot with the Samsung Galaxy S10+ smartphone, which features an ultra-wide camera lens, and explain that it will showcase some of his favorite New York spots. The collaboration is part of a broad ad deal Samsung has struck with NBCUniversal.
“We know consumer attention is being pulled in so many different directions today. It’s really hard to break through the noise and get people to engage in a way that best communicates the benefits of your products,” says Patricio Paucar, Samsung’s vice president of marketing, in an interview. A better method might rely on having TV programs “showcase” a product, he says,...
- 3/25/2019
- by Brian Steinberg
- Variety Film + TV
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