Spotify has purchased its third podcast property in recent weeks, scooping up the storytelling-driven studio Parcast, which is behind 18 audio series to date -- many of which are in the true crime genre -- including Serial Killers, Unsolved Murders, Cults And Conspiracy Theories, and the scripted series Mind’s Eye.
Terms of the transaction -- which is expected to close in the second quarter -- were not disclosed, though Spotify CEO Daniel Ek said that the company plans to spend $500 million on deals in the podcast space this year. Last month, the company acquired Gimlet Media and Anchor, paying a reported $340 million for both entities.
Three-year-old Parcast has 20 new shows slated to launch later this year, andvfounder and president Max Cutler says that its series are particularly favored by female listeners. In a statement, Spotify’s chief content officer, Dawn Ostroff, said that the acquisition “will advance our goal of...
Terms of the transaction -- which is expected to close in the second quarter -- were not disclosed, though Spotify CEO Daniel Ek said that the company plans to spend $500 million on deals in the podcast space this year. Last month, the company acquired Gimlet Media and Anchor, paying a reported $340 million for both entities.
Three-year-old Parcast has 20 new shows slated to launch later this year, andvfounder and president Max Cutler says that its series are particularly favored by female listeners. In a statement, Spotify’s chief content officer, Dawn Ostroff, said that the acquisition “will advance our goal of...
- 3/26/2019
- by Geoff Weiss
- Tubefilter.com
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