CinemaCon, the annual convention for theatrical exhibitors and the studios that feed them, is also something of a marketing meatgrinder. Across four days in Las Vegas, Hollywood’s biggest studios trot out two-hour presentations of first-look footage, fresh trailers, and plenty of very excited stars. Beyond the shiny surfaces, however, CinemaCon also offers a raft of powerful insights, including exactly which films studios believe in enough to hype in a dizzy conventions setting. This year, however, there are fewer studios to make the pitch.
Disney will make its first presentation since acquiring Fox, while Sony opted to sit out altogether. Warner Bros., Universal, and Paramount will all be on deck to show off their upcoming slates, and mini-majors like Lionsgate and Stx Entertainment will also occupy prime presentation slots. Up-and-coming boutique distributor Neon will likely bring its upcoming slate to a Monday night screening of its upcoming release “Wild Rose,...
Disney will make its first presentation since acquiring Fox, while Sony opted to sit out altogether. Warner Bros., Universal, and Paramount will all be on deck to show off their upcoming slates, and mini-majors like Lionsgate and Stx Entertainment will also occupy prime presentation slots. Up-and-coming boutique distributor Neon will likely bring its upcoming slate to a Monday night screening of its upcoming release “Wild Rose,...
- 3/29/2019
- by Kate Erbland
- Indiewire
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