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Discovery Launches Global Brand Refresh (Exclusive)

Discovery is launching a rebranding campaign to emphasize its global reach and give a cohesive look to its various properties around the world.

The refresh, which comes with the tagline "The World Is Ours," began rolling out Monday across Discovery's on-air and digital platforms. It features new graphics and a series of promo spots showing stars from series including Deadliest Catch, Expedition Unknown and Alaskan Bush People singing along to Blue Swede's "Hooked on a Feeling."

"Discovery’s global rebrand celebrates the legacy of our brand while refreshing it for the future. It was important ...

See full article on The Hollywood Reporter