Discovery is launching a rebranding campaign to emphasize its global reach and give a cohesive look to its various properties around the world.
The refresh, which comes with the tagline "The World Is Ours," began rolling out Monday across Discovery's on-air and digital platforms. It features new graphics and a series of promo spots showing stars from series including Deadliest Catch, Expedition Unknown and Alaskan Bush People singing along to Blue Swede's "Hooked on a Feeling."
"Discovery’s global rebrand celebrates the legacy of our brand while refreshing it for the future. It was important ...
The refresh, which comes with the tagline "The World Is Ours," began rolling out Monday across Discovery's on-air and digital platforms. It features new graphics and a series of promo spots showing stars from series including Deadliest Catch, Expedition Unknown and Alaskan Bush People singing along to Blue Swede's "Hooked on a Feeling."
"Discovery’s global rebrand celebrates the legacy of our brand while refreshing it for the future. It was important ...
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