Paramount Network Int'l Sets Mean Girls: The Movie and More as Live London Event

Viacom's Paramount Network International on Wednesday unveiled Mean Girls: The Movie and More, its first-ever live experiential event, which will take place in London in June.

The offering tied to the high-school comedy, which starred Lindsay Lohan, Rachel McAdams, Tina Fey and Amy Poehler, among others, means that the channel will join Viacom’s other flagship international network brands in breaking into the live events business, which management has focused on as part of its push into new businesses and revenue sources.

"Mean Girls is an iconic cult hit that audiences around the world love," said Jill Offman,...

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