News

Debmar-Mercury Inks Multi-Year Deal With CBS TV Distribution

Lionsgate’s Debmar-Mercury is moving from its longtime national syndication advertising partner Twentieth Television to CBS Television Distribution Media Sales for its first-run programming.

Under the multi-year deal, Ctd has added all current and future Debmar-Mercury product — including The Wendy Williams Show, Steve Harvey-hosted Family Feud (produced by Fremantle) and Caught in Providence — to its existing 11-show media sales slate. Additionally, Karen Bonck, Svp, branded partnerships for Debmar-Mercury, will work closely with Ctd on advertiser integrations involving current and new series produced and distributed by Debmar-Mercury.

Ctd replaces Debmar-Mercury’s longtime national syndication advertising partner, Twentieth Television.

“We look forward to having a long, productive relationship with Scott Trupchak and his great media sales team at Ctd,” said Debmar-Mercury Co-Presidents Ira Bernstein and Mort Marcus Co-Presidents in a joint statement. We believe partnering with the top syndicator in the business positions our shows best to thrive. We will

See full article on Deadline