Dragon Ball Celebrates 30th Anniversary with Massive Wave of Merchandise

Ahead of Licensing Expo 2019, Toei Animation Inc. and Funimation, a Sony Pictures Television company, released today their annual Dragon Ball franchise report detailing the successful results of their licensing efforts over the past 12 months including new agreements since last year's expo.

Produced by Toei Animation and distributed in the U.S. & Canada by Funimation, the Dragon Ball anime franchise consists of 20 feature films and four TV series, namely Dragon Ball, Dragon Ball Z, Dragon Ball Gt and Dragon Ball Super, the first new storyline in more than 18 years from original creator Akira Toriyama. 2019 marks the 25th anniversary of Dragon Ball's introduction to U.S. and Canadian audiences and the global 30th anniversary of the Dragon Ball Z anime TV series. Dragon Ball has left an indelible mark on pop culture as reflected by the multi-generational, multi-cultural fandom it enjoys today.

Brand awareness and consumer demand for merchandise from anime

See full article on MovieWeb