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Art-House Circuit Offers Alternate Route Into China for U.S. Films

Art-House Circuit Offers Alternate Route Into China for U.S. Films

Despite some censorship of its gay content, “Bohemian Rhapsody” has broken the box office record in China for a film imported by the country’s small but growing National Alliance of Arthouse Cinemas. As of April 1, after just 10 days in theaters, the film has taken in RMB80.3 million ($11.1 million) in limited release. The movie has surpassed the alliance’s previous highest-grossing title — “Three Billboards Outside Ebbing, Missouri,” which took in $10.3 million — and drawn attention to a little-known route for foreign films attempting to get into China without being hampered by the official quota for overseas titles.

The world’s most populous country has only a handful of dedicated art-house cinemas. Though Chinese art films continue to garner top prizes abroad, their box office prospects at home have historically been pitiable — so much so that, in 2016, a video went viral of an elderly producer literally getting on his knees to beg

See full article on Variety