“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably.
I often think there are simply too many films being released any given weekend. When the campaign for Avengers: Endgame (April 26) works best on a computer screen where you can line all the character sheets up and discern the aesthetic meaning of its color palette and the one for Shazam! (April 5) is less than inspiring with Zachary Levi acting a fool with props, however, there can’t be too many because there’s more to look forward to than what we’re going to see anyway. These films...
I often think there are simply too many films being released any given weekend. When the campaign for Avengers: Endgame (April 26) works best on a computer screen where you can line all the character sheets up and discern the aesthetic meaning of its color palette and the one for Shazam! (April 5) is less than inspiring with Zachary Levi acting a fool with props, however, there can’t be too many because there’s more to look forward to than what we’re going to see anyway. These films...
- 4/5/2019
- by Jared Mobarak
- The Film Stage
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