News

CinemaCon Winners and Losers: Disney, Delusion, and the Might of Millennials

CinemaCon Winners and Losers: Disney, Delusion, and the Might of Millennials

CinemaCon 2019 is a wrap. The annual exhibition industry confab is one long charm offensive by studios using their upcoming blockbusters to energize theater owners, a group less interested in subscribing to Cahiers du Cinéma than it is by a film’s potential to put butts in seats.

Many exhibitors left the conference convinced that 2019 might be a record-breaking year thanks to tentpole films like “Avengers: Endgame,” “Star Wars: Episode IX” and “Spider-Man: Far From Home.” But every CinemaCon has its winners and losers, and this year was no exception.

Winner

Disney Domination

Disney’s 2019 slate looks unstoppable. Armed with Fox franchises such as “Avatar,” “X-Men” and “Deadpool” to complement its own lineup of Pixar, Disney and Lucasfilm offerings, the Magic Kingdom’s realm encompasses most of the major brands in entertainment. If Disney looked formidable before buying most of Fox’s content business, it now seems like a runaway freight train.

See full article on Variety