YouTube has named Alex Piper, Head of Unscripted, North & South America. He replaces Ben Relles, who has transitioned into a new position leading interactive programming at YouTube.
Piper will lead all efforts working with top creators to develop and produce unscripted programming across genres including, talk, action, romance, horror, sci-fi and beyond, reporting to Susanne Daniels, Global Head of Content.
Piper also will oversee all live entertainment events as well as work on music and celebrity projects.
Piper’s appointment comes amid the platform’s recent shift in focus on unscripted series and specials. As Deadline reported last fall, YouTube was temporarily putting the brakes on new scripted development as part of its recent strategy recalibration to put stronger emphasis on unscripted fare. It is part of a larger business model shift at Google’s video platform, which will be moving all YouTube Originals in front of the paywall to be ad-supported,...
Piper will lead all efforts working with top creators to develop and produce unscripted programming across genres including, talk, action, romance, horror, sci-fi and beyond, reporting to Susanne Daniels, Global Head of Content.
Piper also will oversee all live entertainment events as well as work on music and celebrity projects.
Piper’s appointment comes amid the platform’s recent shift in focus on unscripted series and specials. As Deadline reported last fall, YouTube was temporarily putting the brakes on new scripted development as part of its recent strategy recalibration to put stronger emphasis on unscripted fare. It is part of a larger business model shift at Google’s video platform, which will be moving all YouTube Originals in front of the paywall to be ad-supported,...
- 4/15/2019
- by Denise Petski
- Deadline Film + TV
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