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Funimation Turns My Hero Academia Into a Merchandise Juggernaut

Today, in advance of Licensing Expo 2019, global anime distributor and Sony Pictures Television subsidiary Funimation issued its first ever My Hero Academia franchise report. In addition to a comprehensive review of new license agreements for the brand since last year's expo, Funimation details existing licensees including renewals and expanded rights as well as spotlights key partnerships in select major categories.

Funimation first acquired the exclusive international rights to the My Hero Academia anime series in early 2016 from Toho Co. Ltd., which debuted in April that same year in Japan and on FunimationNow in the U.S., Canada, U.K. and Ireland. Supported by Funimation's brand marketing and fan engagement strategy, the show's storyline about a group of students attending a hero academy quickly resonated with North American audiences who grew up with and continue to gravitate to superhero lore in pop culture.

Coupled with the end of its second season,

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