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UPtv Launches Emoji-Driven Brand Campaign; Sets 2019 Slate

UPtv is looking to uplift its viewers with the launch of an emoji-driven brand campaign and the unveiling of its 2019 slate of new movies and series.

“Consumers use emojis to share their emotional responses to television on social media every day,” said Scot Safon, UPtv’s chief marketing officer. “We’re embracing the idea and having fun using emojis, backed by the promise of shows and movies that will uplift you every day.”

The network says the new emoji campaign was built around the benefits of uplifting and positive programming that is aimed at its target audience.

Coming up on UPtv’s slate are a new season of baby series Expecting that launches at 9 p.m. Et this Thursday, April 25, and two creative series in the wedding space, Our Wedding Story and Crazy Beautiful Weddings, which will launch their respective second seasons at 9 p.m. and 9:30 Et Thursday, July

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