NBC Appoints Lesley Cerwin as Svp of Strategic Business Initiatives

NBC has appointed long-serving executive Lesley Cerwin as its new senior vice president of strategic business initiatives, Variety has learned.

In her new role, Cerwin will identify growth opportunities for NBC Entertainment and collaborate with the senior leadership team to foster existing relationships for the company and attract new partnerships. She will also oversee the division’s Symphony efforts, which is the internal initiative for cross promotions within the larger NBCUniversal and Comcast organizations.

She will report to co-chairmen George Cheeks and Paul Telegdy.

“Lesley is an integral part of our organization, and this expanded role will enable her to help grow our business in new and meaningful ways,” said Cheeks and Telegdy in a joint statement. “With the constantly shifting television landscape, Lesley’s unique perspective and ability to partner across the portfolio will help ensure NBC Entertainment stays ahead of the competitive curve.”

Cerwin, who has been at

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