‘The Angry Birds Movie 2’ Flying Into Cannes With Slingshot Stunt For Sony’s Latest Pre-Fest Promotion

Exclusive: After hatching a promotional niche with The Angry Birds Movie on the eve of the Cannes Film Festival in 2016, Sony will be back on the Croisette next week to launch the global campaign for its sequel, The Angry Birds Movie 2.

Taking place on Monday, this year’s stunt is the latest in a savvy move Sony began with the first film (which went on to gross $352 million worldwide) and has continued since as a means to stake out prime real estate a day ahead of the fest’s official opening. The strategy is to hit during a lull in which the entertainment media is on the ground prepping for the main event — and looking for photo ops.

The Angry Birds 2 stunt that begins at 3 Pm local time on May 13 will see the titular irked avians and their longtime pig adversaries become frenemies and join forces to defeat a common foe,

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