The annual levitation act known as the upfronts each year reflects an extravagantly orchestrated defiance of reality: Hence the TV network sales forces this week were chasing $10 billion in advertising commitments despite the fact that their primetime audience had fallen 38% over five years and that media news seemed obsessed with streaming.
The network news divisions represent a fascinating microcosm of this quest. They’re dredging for bigger revenues despite the fact that 93% of their viewers now get some, if not all, of their news online. While all hands benefited from last year’s “Trump Bump” in ratings, the newsies must arm themselves for a 2020 campaign starring a President who regards Fox News Channel as his sole outlet and who disdains talking with either Congress or the networks.
Lachlan Murdoch, chief of the slimmed-down Fox Corporation, signals that he intends to keep Fox News on script, while Charlie Collier, his chief of entertainment,...
The network news divisions represent a fascinating microcosm of this quest. They’re dredging for bigger revenues despite the fact that 93% of their viewers now get some, if not all, of their news online. While all hands benefited from last year’s “Trump Bump” in ratings, the newsies must arm themselves for a 2020 campaign starring a President who regards Fox News Channel as his sole outlet and who disdains talking with either Congress or the networks.
Lachlan Murdoch, chief of the slimmed-down Fox Corporation, signals that he intends to keep Fox News on script, while Charlie Collier, his chief of entertainment,...
- 5/16/2019
- by Peter Bart
- Deadline Film + TV
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