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Adult Audience Animation: Cannes Panel Talks Big-Screen Strategy

Cannes–A panel of leading animation industry executives gathered during the Cannes Film Market on Sunday to shed light on their strategies for the theatrical release of adult-oriented animated features.

It was a timely conversation at this year’s Cannes Film Festival. Five of the 28 animated projects in the Marché du Film are adult audience-focused, including two in the official selection, noted Annemie Degryse, CEO and producer of Belgium’s Lunanime, while moderating “The A-z Game Plan to Releasing Animated Films for Adults for the Big Screen.” Yet even as adult-oriented animation is enjoying greater critical acclaim than ever before, its commercial prospects are often limited.

“Finding the audience is always difficult for adult [targeting] movies,” said Carole Baraton, co-founder of Paris-based sales agent Charades. While family animation – despite its ups and downs – has had an established model for box-office success since the early days of Disney, adult-oriented animated features are still largely seen as niche-oriented.

See full article on Variety