Hard Rock International Announces Partnership With Mercury Phoenix Trust To Honor Freddie Mercury

Hard Rock International is proud to announce a continuation of its partnership with The Mercury Phoenix Trust, a UK charity created in memory of Freddie Mercury by Queen band members Brian May and Roger Taylor together with their manager Jim Beach to support the global fight against HIV/AIDS, that includes a series of collaborative initiatives taking place from June through December 2019.

As The Mercury Phoenix Trust brings together Freddie Mercury’s legendary passion for music and social purpose, so too does Hard Rock. The iconic restaurant and entertainment brand was founded on the mottos, “Love All – Serve All,” “Take Time to Be Kind,” “Save the Planet” and “All is One,” and honors its commitment to serve people and the planet through its partnership with The Mercury Phoenix Trust.

As part of the partnership, The Hard Rock Heals Foundation – Hard Rock’s charitable arm – will donate a portion of proceeds

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