Director Pradeep Sarkar finds Kartik Aaryan endearing and loveable

Yet another week, yet another busy schedule for Kartik Aaryan when it comes to shooting for brand endorsements or launching a new product. It isn't just the world of films where Luka Chuppi star is turning out to be busier than ever before; it is also brand campaigns, which is keeping the actor engaged and excited.

"His current Oppo ad has already turned out to be quite popular. In addition, he has several other endorsements like Irus by idee, Mufti, Boat, Emami and Magic Moments. When it comes to the visibility factor, he is out there as each of these campaigns is for diverse products," says a brand strategist.

No wonder, Kartik Aaryan is finding prominence globally as well, what with popular sportswear company 'hummel' roping him in as a global ambassador, which takes him beyond the Indian territory.

Talking about this association, CEO Allan Vad Nielsen says, "He sets

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