‘Euphoria’ Premieres To Ok Linear Ratings On HBO, Does Well On Digital & Social

HBO’s provocative new drama series Euphoria, starring Zendaya, which had gotten a lot of pre-launch publicity over the controversy surrounding its graphic depiction of teen sex and drug use, made its debut last night. The show’s premiere 10 Pm airing on the linear network averaged 577,000 viewers.

That number almost doubled to 1 million viewers premiere night viewership with one linear replay and preliminary viewing on HBO Go/Now. Its lead-in, Big Little Lies, drew1.5 million viewers at 9 Pm and 2 million for the night.

HBO does not release streaming numbers, but Euphoria drew the largest premiere audience for a scripted regular series on HBO Now since Westworld. With its high school setting and teen life-centered stories, Euphoria is expected to be one of HBO’s youngest-skewing series ever, with digital viewing as its main ratings driver.

The series, which has been well received by critics, got a lot of attention on social media.

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