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ABC News’ ’20/20’ Beats NBC’s ‘Dateline’ in Season-Long Ratings for First Time in 4 Years (Exclusive)

ABC News’ ’20/20’ Beats NBC’s ‘Dateline’ in Season-Long Ratings for First Time in 4 Years (Exclusive)

Our top story this morning: ABC News’ “20/20” has beaten NBC News’ “Dateline” in season-long ratings among adults 25-54 for the first time in four years.

ABC’s “20/20” also topped “Dateline” in total viewers for the first traditional September-May broadcast television season in three years. The ABC News program averaged 4.9 million total viewers, counting a week’s worth of delayed viewing, vs. the NBC News show’s 4.7 million viewers. That’s a difference of 200,000 total viewers per episode, or +4% in favor of “20/20.”

The two newsmagazine shows tied for the Nielsen season among adults 18-49, though 25-54 is considered the key demographic for news programing. Among adults 25-54, “20/20’s” 1.3 average rating was 8% above “Dateline’s” 1.2.

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The key was the combination of dramatic growth at “20/20” and heavy declines at “Dateline.” The ABC News program jumped +26% in total viewers and +29% in the advertiser-sought demographic,

See full article on The Wrap