“Dateline NBC” won the second quarter of 2019 in all key TV ratings metrics, retaking the top spot for a Friday newsmagazine show from ABC’s “20/20,” which won the first quarter.
The NBC News victory marks the third straight second-quarter win among total viewers, adults 25-54 and adults 18-49. We include both age-range demographics here because news programming tends to target the older one, but primetime programming skews younger.
For the recently wrapped three-month period, “Dateline” averaged 3.58 million total viewers, besting “20/20” by 357,000 viewers, and a gain of 11%, according to Nielsen. The margin in the 25-54 demo is +3%, and +8% among adults 18-49.
It’s important to note here that CBS’ “60 Minutes,” which airs on Sunday nights, is still king of the newsmagazine series. Sundays have higher overall viewership than Fridays.
Also Read: ABC News' '20/20' Beats NBC's 'Dateline' in Sept-May Ratings for First Time in 4 Years (Exclusive)
The two...
The NBC News victory marks the third straight second-quarter win among total viewers, adults 25-54 and adults 18-49. We include both age-range demographics here because news programming tends to target the older one, but primetime programming skews younger.
For the recently wrapped three-month period, “Dateline” averaged 3.58 million total viewers, besting “20/20” by 357,000 viewers, and a gain of 11%, according to Nielsen. The margin in the 25-54 demo is +3%, and +8% among adults 18-49.
It’s important to note here that CBS’ “60 Minutes,” which airs on Sunday nights, is still king of the newsmagazine series. Sundays have higher overall viewership than Fridays.
Also Read: ABC News' '20/20' Beats NBC's 'Dateline' in Sept-May Ratings for First Time in 4 Years (Exclusive)
The two...
- 7/2/2019
- by Tony Maglio
- The Wrap
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