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Netflix, Amazon & Apple Outline Multi-Million-Dollar UK Ambitions As The Battle For The Future Of British TV Heats Up

Netflix, Amazon & Apple Outline Multi-Million-Dollar UK Ambitions As The Battle For The Future Of British TV Heats Up

It’s been a busy ten days for the global SVODs in London as top execs from Netflix, Amazon and Apple all outlined their multi-million-dollar ambitions in the UK. Grilled by members of the House of Lords, all three streamers opened up about their strategies to produce significant numbers of hours of programming out of Britain.

Apple revealed that it has already spent millions of dollars with UK producers including BBC Studios, ahead of the launch of its digital platform later this year, Amazon lifted the lid about working with British broadcasters on projects such as Steve McQueen’s Small Axe, and Netflix called co-productions the “lifeblood” of its business across the pond, hours before unveiling plans to create a major production hub at Shepperton Studios.

Amazon’s Georgia Brown, Netflix’s Anne Mensah and Apple’s Jay Hunt all spoke at length about their employer’s drive to work with British talent,

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