Dan Sanborn, a longtime marketing executive at beverage company Diageo, has been tapped as president of Wheelhouse Labs, a new unit under Wheelhouse Group that will seek to pair advertisers with content creators at a time when the media and marketing industries are placing greater reliance on so-called “branded contnent.”
Sanborn will lead and launch the new Wheelhouse Labs and serve as chief marketing officer of Wheelhouse Group. He reports to Brent Montgomery, the one-time unscripted series producer who is CEO of the company. Wheelhouse was launched in 2018 and counts ABC late night host Jimmy Kimmel as a partner in the venture. Sanborn had been senior vice president of culture and partnerships at Diageo, and the company is expected to continue working with him in his new role.
Wheelhouse has made a minority investment in JonesWorks, a public relations ,marketing and communications agency led by Stephanie Jones. The two companies...
Sanborn will lead and launch the new Wheelhouse Labs and serve as chief marketing officer of Wheelhouse Group. He reports to Brent Montgomery, the one-time unscripted series producer who is CEO of the company. Wheelhouse was launched in 2018 and counts ABC late night host Jimmy Kimmel as a partner in the venture. Sanborn had been senior vice president of culture and partnerships at Diageo, and the company is expected to continue working with him in his new role.
Wheelhouse has made a minority investment in JonesWorks, a public relations ,marketing and communications agency led by Stephanie Jones. The two companies...
- 7/10/2019
- by Brian Steinberg
- Variety Film + TV
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