Tastemade, the digital food and lifestyle network, has tapped a bevvy of top YouTube stars -- including lifestyle vloggers Meghan Rienks and Arden Rose, and comedy creators Ian Hecox and Rickey Thompson -- for its latest Facebook Watch slate.
All of the series were developed via Facebook Watch’s influencer program, which Facebook launched last March to link up new media publishers with digital creators for collaborative series. Facebook funds and licenses the shows, after which they can roll out on other distribution platforms. Tastemade’s shows began rolling out in March and will run on Facebook Watch through December, with episodes ranging from five to seven minutes apiece.
In Sunday At Nana’s (which is currently live), Hecox will test his culinary chops alongside sharp-witted grandmothers, while Rose’s Adulting -- premiering in mid-September -- will take basic recipes and revamp them in a bid to impress friends and family.
All of the series were developed via Facebook Watch’s influencer program, which Facebook launched last March to link up new media publishers with digital creators for collaborative series. Facebook funds and licenses the shows, after which they can roll out on other distribution platforms. Tastemade’s shows began rolling out in March and will run on Facebook Watch through December, with episodes ranging from five to seven minutes apiece.
In Sunday At Nana’s (which is currently live), Hecox will test his culinary chops alongside sharp-witted grandmothers, while Rose’s Adulting -- premiering in mid-September -- will take basic recipes and revamp them in a bid to impress friends and family.
- 8/7/2019
- by Geoff Weiss
- Tubefilter.com
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