With gender equality and pay equity in Hollywood exploding in a newly urgent way during the #MeToo era and in the wake of the Sony hack, new feature documentary This Changes Everything dives deep into the topic. Its own production and financing back story also offers a novel business model for issue-oriented projects.
The majority of the $1M-2M budget for the project, which had its world premiere last September in Toronto and opens theatrically this weekend, came from corporations and not-for-profit organizations. Certainly, brands fronting major features isn’t a completely new concept, especially in the categories of lifestyle, music or sports. But the willingness of Google, David Yurman, Lyft Entertainment, Bloomberg and The Artemis Foundation is noteworthy for a film that takes the Hollywood establishment to task. (Check out the trailer above.)
Geena Davis, long a pioneer in emphasizing the need to look closely at gender, also is...
The majority of the $1M-2M budget for the project, which had its world premiere last September in Toronto and opens theatrically this weekend, came from corporations and not-for-profit organizations. Certainly, brands fronting major features isn’t a completely new concept, especially in the categories of lifestyle, music or sports. But the willingness of Google, David Yurman, Lyft Entertainment, Bloomberg and The Artemis Foundation is noteworthy for a film that takes the Hollywood establishment to task. (Check out the trailer above.)
Geena Davis, long a pioneer in emphasizing the need to look closely at gender, also is...
- 8/8/2019
- by Dade Hayes
- Deadline Film + TV
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