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Emmys: How Netflix’s Emergence in Unscripted Races Challenges Broadcasters, Cablers

Just a few years ago streaming services didn’t even produce reality series, but this year Netflix landed five Emmy nominations in four reality/competition categories and sparked buzz (and viewer joy) that may encourage linear networks to take more chances in the increasingly crowded reality space.

“With the amount of shows we’ve rolled out collectively, it felt inevitable that with many more programs to offer, the voters would embrace some of the new programs,” says Netflix vice president of nonfiction series and comedy specials Brandon Riegg. He notes the streamer leans tonally into more positive, aspirational and escapist reality programming. “A lot of what we’ve talked about is there’s so much great content out there, we do need to differentiate ourselves. I think having that mentality allows for these projects to bubble up that might feel unconventional but it fits within the spectrum of what we’re trying to program to.

See full article on Variety