Why Conan O’Brien Moved Beyond Late-Night TV

When Conan O’Brien signed his latest deal with TBS, he didn’t just agree to keep his late-night talk show on the air for another four years. In addition to hosting “Conan,” he promised to create digital content, podcasting, live tours, and other forms of entertainment.

It wasn’t just an attempt to make more money or keep O’Brien creatively fulfilled after more than two decades on the air, although it has proved to be both of those things too. It was also an acknowledgment that late-night television has changed. Instead of tuning into Jay or Dave or Johnny as part of an evening ritual, most Americans prefer to consume their comedy shows in easily digestible bites the next morning on YouTube.

“More and more with late-night TV, it’s going to be rare that someone starts watching and then watches for the entire show unless they fall

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