Viaplay Owner Nordic Entertainment Group Eyes U.S. Division Following Picturestart Investment & Corporate Restructure

Nordic Entertainment Group (Nent), the company behind growing Scandinavian Svod service Viaplay, is planning to launch a U.S. division following its investment in Erik Feig’s Picturestart.

This comes after the company unveiled a major management restructure across its business.

Nent Studios Us is being established following Nent Group’s strategic investment in Feig’s production and financing vehicle Picturestart in May. It is in the process of hiring a CEO. Nent was one of the initial backers of the venture alongside Warner Bros, Scholastic and Endeavor Content.

Nent has been attracting international attention for its raft of originals with Hollywood stars. Earlier this week, it commissioned Swedish-Norwegian action thriller The Machinery featuring The Revenant and Mission: Impossible – Fallout star Kristoffer Joner, while Brendan Fraser is to star in The Professionals, a loose remake of the Christian Slater-fronted action movie Soldiers of Fortune for the platform, and Shades of Blue

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