Target is pushing into the influencer marketing space in a major way, after hosting its first NewFronts presentation this spring. At the same time, Target also tapped digital vet Karyn Spencer to serve its first-ever director of talent partnerships and influence marketing, overseeing relationships with traditional celebrities and digital creators on the retailer's behalf.
On social media in recent days, a fleet of seven influencers has been sharing posts with the hashtag #TargetTalent. The posts are simply teasing an initiative that has yet to roll out, but hints at a long-term partnerships, with content slated to roll out over the next year. This marks something of a progressive notion, given that brands often work with creators on a one-off basis.
Participants include: former Teen Vogue editor and author Elaine Welteroth, Vine-turned-YouTube star Lauren Giraldo, Try Guys member Ned Fulmer, Queer Eye host and interior design expert Bobby Berk,...
On social media in recent days, a fleet of seven influencers has been sharing posts with the hashtag #TargetTalent. The posts are simply teasing an initiative that has yet to roll out, but hints at a long-term partnerships, with content slated to roll out over the next year. This marks something of a progressive notion, given that brands often work with creators on a one-off basis.
Participants include: former Teen Vogue editor and author Elaine Welteroth, Vine-turned-YouTube star Lauren Giraldo, Try Guys member Ned Fulmer, Queer Eye host and interior design expert Bobby Berk,...
- 9/5/2019
- by Geoff Weiss
- Tubefilter.com
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