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Seize the Awkward Partners with Musicians to Encourage Young Adults to Start a Conversation About Mental Health

To coincide with Suicide Prevention Awareness Month (September), the Ad Council’s Seize the Awkward campaign is launching a new video series starring musicians Aminé, Hayley Kiyoko, Christina Perri and Lindsey Stirling to empower teens and young adults to talk about mental health with their friends.

Through an anthem spot and four personal story videos, the artists share their own personal experiences of how starting a conversation about mental health with friends has impacted their lives. Throughout September, the national public service campaign in partnership with, the American Foundation for Suicide Prevention (Afsp) and The Jed Foundation (Jed) will activate on digital, social and media platforms popular among teens and young adults to encourage them to reach out to a friend who might be struggling.

Suicide is the second leading cause of death among young adults and for every youth suicide it is estimated that 100-200 others attempt suicide. Young

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