Endemol Shine Boomdog, the Mexico City-based division of Endemol Shine North America, has signed a development pact with actress Kate del Castillo and her fledgling Cholawood Productions company.
Founded by Del Castillo and her partners, entertainment industry exec Carmen Cervantes and journalist Jessica Maldonado, Cholawood will be based out of Endemol Shine’s Los Angeles headquarters.
Del Castillo will both produce and star in shows that will be jointly developed between Cholawood and Endemol. Flavio Morales, Endemol Shine Latino’s Los Angeles-based executive VP of U.S. Initiatives, will oversee the projects with Del Castillo and her Cholawood team.
“It’s an ideal time for Latina-led content; we need more projects told from a woman’s point of view,” said Del Castillo of her company’s mandate to produce more premium content with strong female and Latino characters. The first-look deal could encompass scripted and unscripted television, feature films and documentaries.
Founded by Del Castillo and her partners, entertainment industry exec Carmen Cervantes and journalist Jessica Maldonado, Cholawood will be based out of Endemol Shine’s Los Angeles headquarters.
Del Castillo will both produce and star in shows that will be jointly developed between Cholawood and Endemol. Flavio Morales, Endemol Shine Latino’s Los Angeles-based executive VP of U.S. Initiatives, will oversee the projects with Del Castillo and her Cholawood team.
“It’s an ideal time for Latina-led content; we need more projects told from a woman’s point of view,” said Del Castillo of her company’s mandate to produce more premium content with strong female and Latino characters. The first-look deal could encompass scripted and unscripted television, feature films and documentaries.
- 9/18/2019
- by Anna Marie de la Fuente
- Variety Film + TV
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