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U.S. Latinx Streaming Platform Pantaya Reels in More Subs, Ramps Up Original Programming (Exclusive)

The growing influx of streaming giants in the U.S. market is a boon for premium Latinx-content streaming platform, Pantaya. That’s how Paul Presburger, CEO of both Pantaya and Pantelion Films, views it. “I see them more as potential partners, whether it’s in distribution like Apple TV and Amazon Prime Video, or as production and programming partners,” he said, citing deals with Amazon Prime Video and co-production talks underway with other platforms.

The two-year old Lionsgate-Hemisphere Media joint venture has just surpassed the 500,000 subs benchmark, exceeding its growth forecasts. Being the only streaming platform providing premium Latinx programming in the U.S. and Puerto Rico with “higher budgets, better production values and bigger stars” has been key to attracting a spectrum of Latinx subs, ranging from the Spanish-dominant and bi-lingual demos to English-dominant viewers, Presburger asserted.

Merging the young, mostly Latino marketing teams of Pantelion Films, the

See full article on Variety