Fox Corp. has set a deal with TV ad measurement and attribution firm iSpot.tv that will provide performance metrics for ads appearing on linear and streaming platforms.

In announcing the agreement, Fox said it will employ iSpot’s conversion methodology to capture sales activity resulting from TV ads across the company’s networks as well as the broader TV landscape. Using data from iSpot’s list of advertiser clients, Fox aims to quantify lift associated with its campaigns and also have a basis of comparison for competitive networks and audience selling strategies.

More than most of its media peers, Fox is dependent on TV advertising, which remains a $70 billion overall business despite ratings erosion and cord-cutting. After the close of the $71.3 billion Disney-Fox deal last March, Fox began its current incarnation as a slimmed-down entity housing the Fox broadcast network, Fox News, Fox Sports and a string of local TV stations.