MTV Studios has set overall deals with three top producers of unscripted series for VH1 and MTV.
The pacts with Lashan Browning, Adam Gonzalez and Tiffany Lea Williams reflect Viacom’s push into original content production across its brands. MTV Studios aims to help spur the growth of new independent production banners by offering overhead and infrastructure support in exchange for an early line on projects they develop.
“Lashan, Adam, and Tiffany are three proven hit-makers who know inside and out what our audience wants,” said Nina Diaz, president of entertainment for Viacom’s music group. “Collectively, they share a talent for finding authentic voices and sparking cultural moments that resonate. We are excited to help bring their creative vision to life and see what their storytelling powers yield.”
Browning, who heads her own Nola Entertainment banner, is showrunner of VH1’s hit docu-soap “Love & Hip Hop Atlanta” as well as VH1’s “Cartel Crew.
The pacts with Lashan Browning, Adam Gonzalez and Tiffany Lea Williams reflect Viacom’s push into original content production across its brands. MTV Studios aims to help spur the growth of new independent production banners by offering overhead and infrastructure support in exchange for an early line on projects they develop.
“Lashan, Adam, and Tiffany are three proven hit-makers who know inside and out what our audience wants,” said Nina Diaz, president of entertainment for Viacom’s music group. “Collectively, they share a talent for finding authentic voices and sparking cultural moments that resonate. We are excited to help bring their creative vision to life and see what their storytelling powers yield.”
Browning, who heads her own Nola Entertainment banner, is showrunner of VH1’s hit docu-soap “Love & Hip Hop Atlanta” as well as VH1’s “Cartel Crew.
- 10/24/2019
- by Cynthia Littleton
- Variety Film + TV
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