“CBS Evening News” is pushing deadline.
Though executives had originally hoped to have the show move to Washington, D.C. in November, the venerable CBS News evening newscast will on Monday start to broadcast from the nation’s capital on most nights. The move to D.C. is a bid to gain new traction and relevance – not only in the show’s nightly scrum with ABC’s “World News Tonight” and NBC’s “NBC Nightly News,” but also in the overall fight to snare viewers who might otherwise use their smartphone to dip into the daily news cycle.
In a promo released Sunday evening, anchor Norah O’Donnell is seen holding forth in a new studio with a blue-and-white color scheme and pictures of what appear to be the U.S. Capitol Building and the Washington D.C. skyline. “Our nation’s capital. The decisions that are made here affect all of us,...
Though executives had originally hoped to have the show move to Washington, D.C. in November, the venerable CBS News evening newscast will on Monday start to broadcast from the nation’s capital on most nights. The move to D.C. is a bid to gain new traction and relevance – not only in the show’s nightly scrum with ABC’s “World News Tonight” and NBC’s “NBC Nightly News,” but also in the overall fight to snare viewers who might otherwise use their smartphone to dip into the daily news cycle.
In a promo released Sunday evening, anchor Norah O’Donnell is seen holding forth in a new studio with a blue-and-white color scheme and pictures of what appear to be the U.S. Capitol Building and the Washington D.C. skyline. “Our nation’s capital. The decisions that are made here affect all of us,...
- 12/2/2019
- by Brian Steinberg
- Variety Film + TV
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