Norah O’Donnell’s move to Washington, D.C. for “CBS Evening News” appears to have sparked new interest in the venerable program.
An average of 1.44 million people between the ages of 25 and 54 watched the program’s debut from its new studio in the nation’s capital, according to Nielsen, a figure that is 41% higher than the program’s season-to-date average of 1.02 million. Advertisers place more focus on this demographic when it comes to audiences for news programming. Meanwhile, the initial broadcast lured an average of 6.81 million viewers, a figure that is 25% higher than the 5.43 million the show has attracted season to date.
Both figures represent the biggest audiences O’Donnell has won since she launched her tenure on “CBS Evening News,” one of TV’s longest-running regular programs that has ties to Walter Cronkite.
For the five days ended November 29, “CBS Evening News” captured an average of nearly 1.18 million viewers...
An average of 1.44 million people between the ages of 25 and 54 watched the program’s debut from its new studio in the nation’s capital, according to Nielsen, a figure that is 41% higher than the program’s season-to-date average of 1.02 million. Advertisers place more focus on this demographic when it comes to audiences for news programming. Meanwhile, the initial broadcast lured an average of 6.81 million viewers, a figure that is 25% higher than the 5.43 million the show has attracted season to date.
Both figures represent the biggest audiences O’Donnell has won since she launched her tenure on “CBS Evening News,” one of TV’s longest-running regular programs that has ties to Walter Cronkite.
For the five days ended November 29, “CBS Evening News” captured an average of nearly 1.18 million viewers...
- 12/3/2019
- by Brian Steinberg
- Variety Film + TV
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