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PETA Ends I’d Rather Go Naked Than Wear Fur Campaign

PETA Ends I’d Rather Go Naked Than Wear Fur Campaign

After three decades of recruiting stars to pose nude and declare, “I’d Rather Go Naked Than Wear Fur,” PETA is celebrating the demise of the fur trade and calling it a wrap on the iconic ad campaign, which has featured P!nk, Gillian Anderson, Eva Mendes, and dozens of other celebrities.

PETA is announcing the news in advance of New York Fashion Week — during which celebrities have unveiled naked anti-fur ads since the ‘90s — and cites a historic tipping point: "Nearly every top designer has shed fur, California has banned it, Queen Elizabeth II has renounced it, Macy’s is closing its fur salons, and now, the largest fur auction house in North America has filed for bankruptcy," says PETA Senior Vice President Dan Mathews, who conceived the “naked” campaign. “With fur in a downward spiral, PETA will expand our efforts to expose the violent leather and wool trades.

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