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TV Tries to Talk to Kids About Coronavirus

TV Tries to Talk to Kids About Coronavirus

Nickelodeon, Disney and Sesame Workshop, three of the nation’s best known makers of kids’ entertainment, are going to start tackling more dramatic stuff.

The ViacomCBS kids’ network will tonight at 7 p.m. eastern present “#KidsTogether: The Nickelodeon Town Hall,” an hour-long special that aims to help kids gain more understanding about changes wrought in their lives by the spread of coronavirus. Disney Channel, meanwhile, on Friday unveiled a series of messages from many of the actors who populate its programs that show up in breaks between shows. And Sesame Workshop this week will distribute videos that talk about how to sneeze properly and providing comfort, among other topics. One highlight: a “Washy Wash” song from Elmo.

Getting the tone right is crucial. “We want to strike a balance between being informative and not frightening kids,” says Paula Kaplan, executive vice president of talent for Nickelodeon, in an interview.


See full article on Variety