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What’s in a Name? How U.S. Talent Buoys International Sales on European Drama

What’s in a Name? How U.S. Talent Buoys International Sales on European Drama

While European actors have long been mainstays on American television, recent years have seen American stars gaining traction as the leads in international productions. Sandra Oh’s award-winning turn in “Killing Eve,” Carrie Anne Moss in “Wisting,” Anna Paquin in “Flack” and Rob Lowe in “Wild Bill” are just a few examples of familiar Hollywood faces popping up on screens around Europe.

Their inclusion raises profile domestically, but crucially, it also helps to bolster the content internationally and secure the sales that help finance the shows.

This year, there is a new crop of well-known North American actors making an appearance in European projects: BBC series “World on Fire,” which stars Oscar winner Helen Hunt, premiered in the U.K. last September and will have its American debut on PBS this April. Meanwhile, Finnish fish-out-of-water comedy “Californian Commando,” starring American YouTube sensation Kian Lawley, is looking for its international home after premiering domestically in February,

See full article on Variety