Even if parents are going batty trying to keep their little ones entertained while cooped up at home during this pandemic, they’re not necessarily plunking the kids in front of the TV — not linear TV at least. Meanwhile, certain streaming services are seeing a lift in interest, underscoring the next generation’s shift in television viewing habits.
For the week of March 23-29, viewership of ad-supported kids’ linear cable networks — a group that includes Cartoon Network, Nickelodeon, Disney Xd and others — slid 3% from the comparable week in March 2019, according to Bernstein research analysts, citing Nielsen figures. And that year-over-year decline actually marks a major improvement: prior to shelter-in-place measures being implemented, weekly viewership of those channels among 2- to 11-year-olds had been plummeting an average of 25% since the start of 2020.
“Even though the rate of decline significantly decelerated, it’s still in negative territory even though time available in...
For the week of March 23-29, viewership of ad-supported kids’ linear cable networks — a group that includes Cartoon Network, Nickelodeon, Disney Xd and others — slid 3% from the comparable week in March 2019, according to Bernstein research analysts, citing Nielsen figures. And that year-over-year decline actually marks a major improvement: prior to shelter-in-place measures being implemented, weekly viewership of those channels among 2- to 11-year-olds had been plummeting an average of 25% since the start of 2020.
“Even though the rate of decline significantly decelerated, it’s still in negative territory even though time available in...
- 4/8/2020
- by Elaine Low
- Variety Film + TV
Similar News
‘Power Book III: Raising Kanan’ Adds Sibongile Mlambo & Paul Ben-Victor To Season 4 Cast
- 4/17/2024
- by Rosy Cordero
- Deadline Film + TV
What Adam Sandler Movies Are on Netflix?
- 4/17/2024
- by John DiLillo
- Tudum - Netflix
12 Best TV Shows Based on Books for Your Streaming (and Reading!) Pleasure
- 4/17/2024
- by Mary Sollosi
- Tudum - Netflix
CBS 2023-24 TV Season Ratings (updated 4/17/2024)
- 4/18/2024
- by TVSeriesFinale.com
- TVSeriesFinale.com
So Help Me Todd Season 2 Episode 7 Faux-Bituary Airs April 25 2024 on CBS
- 4/18/2024
- by Jules Byrd
- TV Everyday
Young Sheldon Season 7 Episode 9 A Fancy Article and a Scholarship for a Baby Airs April 25 2024 on CBS
- 4/18/2024
- by Jules Byrd
- TV Everyday
Hulu Live TV Offering Rare 3-Day Free Trial - Enjoy Free Disney+ and ESPN+
- 4/17/2024
- by Ben Bowman
- The Streamable
International Disruptors: Superprod Co-Heads Clément Calvet & Jérémie Fajner Talk Burgeoning French Group – “We’re Several Companies But One Studio”
- 4/17/2024
- by Melanie Goodfellow
- Deadline Film + TV
Crunchyroll Brings Anime to the Mainstream: What's the Key to the Niche Streamer's Success?
- 4/17/2024
- by Jason Collins
- TVfanatic
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.
More to explore
Sundance Film Festival Courting New Host City for 2027 and Beyond
- 4/17/2024
- by Matt Donnelly
- Variety - Film News
Tribeca Festival Reveals 2024 Feature Film Lineup Including New Movies With Lily Gladstone, Jenna Ortega and Michael Cera
- 4/17/2024
- by Jack Dunn
- Variety - Film News
Netflix LGBTQ Comedy Doc ‘Outstanding,’ Featuring Rosie O’Donnell, Billy Eichner and Wanda Sykes, Unveils Trailer, Premiere Date (Exclusive)
- 4/17/2024
- by Selena Kuznikov
- Variety - Film News
Studio Ghibli to Receive Honorary Cannes Palme d’Or
- 4/17/2024
- by Scott Roxborough
- The Hollywood Reporter - Movie News
‘For All Mankind’ Renewed for Season 5, Soviet Space Program Spinoff in the Works at Apple TV+
- 4/17/2024
- by Joe Otterson
- Variety - TV News
Rachel Zegler, Kit Connor to Star on Broadway in ‘Romeo and Juliet’
- 4/16/2024
- by Caitlin Huston
- The Hollywood Reporter - Movie News
Selena Quintanilla Deserves to Be Celebrated This Year - Not Exploited
- 4/16/2024
- by Lucas Villa
- Popsugar.com
Bad Bunny's First NYC Show From His Most Wanted Tour Is Proof His Latine Fans Still Come First
- 4/12/2024
- by Johanna Ferreira
- Popsugar.com
Olivia Rodrigo's "Guts" Tour Made Me Feel Like a Teen Again
- 4/8/2024
- by Yerin Kim
- Popsugar.com
Jennifer Lopez's Viral "the Bronx" Controversy Proves Younger Latines Don't Find Her Authentic
- 4/3/2024
- by Miguel Machado
- Popsugar.com
‘Quiet on Set’ Survivors Say Docuseries Was Made Under False Pretenses: ‘How Dare You’
- 4/18/2024
- by Alison Foreman
- Indiewire
Taylor Swift Ends ‘Tortured Poets Department’ with ‘Clara Bow’ — Who Was She?
- 4/18/2024
- by Mark Peikert
- Indiewire
‘The Plot Thickens’ TCM Podcast Unveils ‘Decoding John Ford’ Season
- 4/18/2024
- by Samantha Bergeson
- Indiewire
Quentin Tarantino Is No Longer Making ‘The Movie Critic’ as His 10th Film
- 4/17/2024
- by Brian Welk
- Indiewire
Quentin Tarantino Scraps ’The Movie Critic’; Brad Pitt Would Have Reprised Cliff Booth Role From ‘Once Upon A Time In Hollywood’
- 4/17/2024
- by Rodrigo Perez
- The Playlist
Sundance Film Festival Courting New Host City for 2027 and Beyond
- 4/17/2024
- by Matt Donnelly
- Variety - Film News
Tribeca Festival Reveals 2024 Feature Film Lineup Including New Movies With Lily Gladstone, Jenna Ortega and Michael Cera
- 4/17/2024
- by Jack Dunn
- Variety - Film News
Netflix LGBTQ Comedy Doc ‘Outstanding,’ Featuring Rosie O’Donnell, Billy Eichner and Wanda Sykes, Unveils Trailer, Premiere Date (Exclusive)
- 4/17/2024
- by Selena Kuznikov
- Variety - Film News
Studio Ghibli to Receive Honorary Cannes Palme d’Or
- 4/17/2024
- by Scott Roxborough
- The Hollywood Reporter - Movie News
Box Office: Dracula’s Daughter ‘Abigail’ Tries to Take a Bite Out of ‘Civil War’ With $12 Million Debut
- 4/17/2024
- by Rebecca Rubin
- Variety Film + TV
‘For All Mankind’ Renewed for Season 5, Soviet Space Program Spinoff in the Works at Apple TV+
- 4/17/2024
- by Joe Otterson
- Variety - TV News
‘Oldboy’ English-Language TV Series in the Works From Park Chan-wook, Lionsgate
- 4/17/2024
- by Joe Otterson
- Variety Film + TV
‘Quiet on Set’ Survivors Say Docuseries Was Made Under False Pretenses: ‘How Dare You’
- 4/18/2024
- by Alison Foreman
- Indiewire Television
Ryan Gosling / Chris Stapleton SNL By The Numbers – S49 E17
- 4/18/2024
- by Saturday Night Network
- LateNighter
‘The Late Show With Stephen Colbert’ to Air Live Shows From Chicago During Democratic National Convention
- 4/18/2024
- by Michaela Zee
- Variety - TV News